Russ is enjoying 50 years in the off-highway industry. By founding the transformational leadership network, MACKAYBEN LLC, Russ has created an impact on the start-up success of many next-generation agricultural leaders.

As the Business Development Director, Russ helps provide strategic planning, sales, and business expansion, with a strong emphasis on consulting services.

Russ is equally at home in the OEM boardroom or the dealer breakroom, where he brings innovative solutions to the issues that dealers face.